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OUR BRAND

Like our software, we have created a brand that is always improving, so you can do the same. Next Section




What's in a name?

We've been The Dude since day one

Our name was inspired by a story we all know: That person in your organization who always fixes things but is never thanked. Or even called by name. They were just the dude — that guy or gal you call when a sink overflowed or the heat went out. They came when you needed them.

So at first it may be tough to take us seriously with a name like The Dude. Until you see what we can do together. And why we do it.

Like when a client said our software may be the only thing to save his entire division from the chopping block. Or when a school said they save enough money each year to fund salaries for 20 teachers.

So call us The Dude. We’ll be there when you need us.

Our Voice

Dude solutions is a company with purpose. To best express the unique approach to everything we do, our messaging should always feel:

Human

We talk the way people do. Relatable, simple, clear. Inform and inspire without losing the relatable outlook we’re known for.

Knowledgeable

We know our stuff. Armed with the know-how to tackle any operations challenge. Ready with practical solutions to help clients feel confident and capable.

Knowledgeable

We believe in the bright side. Relentlessly positive. Openly ambitious. Driven to better serve our clients and the people and communities that depend on them.

Our logo

The Dude Solutions logo is the unique graphic symbol that distinguishes our company from all others. Use of the logo, typography and color should follow set guidelines so that we present a consistent image to our various audiences.

THE DUDE

The symbol of our organization has always represented the unsung heroes that we serve. The Dude is knowledgeable, friendly and practical, a true reflection of our clients.

THE D CONTAINER

When we add the D container to our logo, it represents the technology we bring to help move our clients forward with knowledge to influence positive change.

Clearspace & Proper Usage

To maintain the integrity of the Dude Solutions identity, keep a fixed amount of open space around the entire logo to help it stand out. An appropriate clearspace for the logo is equal to the size of the ‘D’ container and proportional to the size of the logo being used.

ACCEPTABLE VARIATIONS
Full length version
Black and white full length logo only
White full length logo on color background
Stacked version
Black and white stacked logo only
White stacked logo on color background
Request Logo Files

Our Colors

The primary color palette should be used in all communication pieces. For brand versatility, a secondary color family may be used to accent the primary color palette. The secondary color family is mainly used to differentiation our solutions—work and asset, energy, technology, and events.

Dude Red
  • Pantone
  • 171 C
  • CMYK
  • 0 / 73 / 87 / 0
  • RGB
  • 250 / 70 / 22
  • #FF5C39
Dude Blue
  • Pantone
  • 548 C
  • CMYK
  • 100 / 21 / 28 / 76
  • RGB
  • 0 / 61 / 76
  • #003D4C
Activation Blue
  • Pantone
  • 283 C
  • CMYK
  • 42 / 9 / 0 / 0
  • RGB
  • 146 / 193 / 233
  • #87B2D7
LIGHT BLUE
Pantone
283 C 		CMYK
42 / 9 / 0 / 0
GRAY BLUE
Pantone
5415 C 		CMYK
56 / 24 / 11 / 34
NAVY BLUE
Pantone
539 C 		CMYK
100 / 65 / 22 / 80

Typography

Dude Solutions corporate design uses the Sailec font family as its primary typeface, along with Gilroy Extra Bold as an accent. Sailec Regular is used for main headlines and body copy. Sailec Medium and Bold are used for shorter headlines. Gilroy Extra Bold is used for short, large messages.

Gilroy


Sailec


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But Dude. Seriously?

We’ve been the Dude since day one. Our name was inspired by a story we all know:
That person in your organization who always fixes things but is never thanked. Or even called by name. They were just the dude — that guy or gal you called when a sink overflowed or the heat went out. They came when you needed them. So at first it may be tough to take us seriously with a name like the Dude. Until you see what we can do together. And why we do it. Like when a client said our software may be the only thing to save his entire division from the chopping block. Or when a school said they save enough money each year to fund salaries for 20 teachers.

SO CALL US THE DUDE. WE’LL BE THERE WHEN YOU NEED US.

Featured Resources

Business
Blog Post

What's Behind The Dude Name
02:29 MIN WATCH
Operations
Video

Dude Solutions Brand Story
Business
Podcast

Exploring the Employer Value Proposition (Ep. 78)
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