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Dude Solutions Names Catherine Harrell Chief Marketing Officer

  • Tuesday, February 26
  • 2 minute read

Triangle-based marketing executive hired to support next stage of company’s growth


Dude Solutions, the leading software-as-a-service (SaaS) provider of operations management solutions, today announced Catherine Harrell has joined the company as Chief Marketing Officer. Reporting directly to CEO Ed Roshitsh, Harrell will lead all aspects of the marketing organization, including the company’s marketing strategy, product marketing, communications, demand generation and branding.

As CMO, and proven expert in developing high performance marketing teams, Harrell is tasked with building a marketing organization focused on driving the company’s strategic initiatives through cross-functional collaboration, effectively harnessing data, and innovative approaches to client acquisition and retention.

“Dude Solutions achieved a pivotal milestone in 2018: $100 million in annual revenue. We have a bright future ahead, and knew it was time to find a senior-level executive capable of leading a marketing organization to $300 million and beyond,” said Ed Roshitsh, CEO of Dude Solutions. “We found a world-class executive in Catherine and confident that she will be an excellent leader not only for our marketing organization, but the company at large as a member of the executive leadership team.”

Prior to Dude Solutions, Catherine was Executive Vice President of Global Marketing at PrecisionLender in Cary, N.C. She was also Vice President of Marketing at Citrix ShareFile, a product line that doubled revenue during her three-year tenure, she held a variety of marketing leadership roles with Intuit, the global leading provider of business and financial management solutions for small and mid-sized businesses, consumers and accounting professionals. Catherine holds an MBA from Duke University and a BA from UNC-Chapel Hill.

“Behind a crucial suite of product solutions–one that solves pressing problems for clients across verticals that impact every corner of our lives–is a talented team highly engaged in a dynamic company culture,” Harrell said. “I look forward to exceeding opportunities for growth in and outside the United States alongside the bright, highly motivated and passionate people at Dude Solutions.”

In other executive moves, Pam Rose was promoted to Chief People and Culture Officer effective February 12. She will continue reporting to CEO Ed Roshitsh and focus on driving strategies for hiring, retention, diversity and people. Harrell and Rose quickly followed news of the company’s first Chief Product Officer, Jodi McDermott, in November. With key functions across the organization now represented on the executive leadership team, Dude Solutions is well-positioned for explosive growth and innovation in 2019 and beyond.

See the full press release.







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